Privacy Policy

This privacy policy explains how we use any personal information we collect about you from the parkmark.co.uk website and who we share it with.

If you wish to view the privacy policy of the British Parking Association this can be found here. Where we refer to your information or personal data in this policy, we mean any information about you from which you can be identified.

What information do we collect about you?

We collect information from you when you join the Safer Parking Scheme or if you submit a complaint about a car park operated by one our members or about us.

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  1. Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.
  2. Contact Data includes address, email address and telephone numbers.
  3. Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
  4. Usage Data includes information about how you use our website (using cookies), products and services, and interactivity with our e-newsletters and emails (using our marketing software).
  5. Marketing and Communications Data includes your preferences in receiving marketing from us and your communication preferences.
  6. Investigation Data includes your PCN details, vehicle registration number and any other information you share with us.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

We do not routinely collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences. However, if such data is supplied to us we will handle it sensitively.

Where information is shared with us by a third party we will take all reasonable endeavours to ensure the party sharing the data with us has the requisite authority to do so.

How will we use the information about you?

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances (our lawful basis for processing your personal data):

  1. Where we need to perform the contract we are about to enter into or have entered into with you.
  2. Where it is necessary for our legitimate interests (or those of a third party) and your interests or fundamental rights (which require the protection of personal data) do not override our legitimate interests.
  3. Where we need to comply with a legal or regulatory obligation.

Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to marketing communications (see below).

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, membership agreements with individual members, or contracts to provide you with products or services). In this case, we may have to cancel a product or service you have with us (or your individual membership) but we will notify you if this is the case at the time.

Members of the scheme:

If your organisation is a member of the Safer Parking Scheme or has achieved the Disabled Parking Accreditation we will share information on this with the owners of the schemes. We manage the Safer Parking Scheme on behalf of Police CPI, the Disabled Parking Accreditation on behalf of Disabled Motoring UK.

Locations and details of accredited car parks are displayed on the Park Mark website and shared with third parties such as app providers in order to promote the schemes.

Scheme members will receive communications relating to the assessment of their car parks.

Our lawful basis for process is contractual obligation.

Scheme members will also receive the Park Mark e-zine monthly, at any time you can update your communication preferences by clicking the link at the bottom of any e-zine you received from us or by emailing us.

Members of the public:

If you contact us with a concern regarding a member of the Safer Parking Scheme, we may use any of the details you supply us, for the purposes of our investigation. This may involve contacting you for clarification or further information and sharing the details of your complaint with the member to give them an opportunity to comment If we believe or if you specify at the point of contact that details shared with us are of a confidential nature and these are material to our investigation, these will not be shared by us with the member without seeking your prior permission. Our lawful basis will be our legitimate interest in promoting high standards in the parking industry and your consent for an investigation to be instigated.

Staff:

We hold information about staff as part of their employment contract with us.

Marketing

Members/stakeholders:

We would like to send you information about products and services of ours which may be of interest to you. Our lawful basis is your consent and our legitimate interest in providing our services to you or your organisation, and in promoting relevant products, services and updates. If you have consented to receive marketing, you may opt out at a later date. You have a right at any time to stop us from contacting you for marketing purposes.

If you no longer wish to be contacted please email us or update your subscription preferences using the link at the bottom of our e-zine or write to the address below.

Members of the public

We do not market to members of the public nor share information from members of the public with others for marketing purposes.

Sharing information with others

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

International Transfers

We do not transfer your personal data outside the European Economic Area (EEA).

Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

How long will you use my personal data for?

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Access to your information, corrections and other rights

You have certain rights in relation to the information that we hold about you. If you would like to exercise any of these rights, please email us or write to us at the address below.

You have the right to:

  1. Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you.
  2. Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
  3. Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
  4. Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes.
  5. Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
  6. Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information (i.e. not paper files) which you initially provided consent for us to use or where we used the information to perform a contract with you.
  7. Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

Cookies

A cookie is a small piece of data that is sent from our web server to your browser. It is stored on your hard drive. A cookie cannot read data off your hard disk or read cookie files created by other sites and will not damage your system.

For further information visit www.aboutcookies.org

You can reset your browser to refuse cookies or alert you when a cookie is being sent. If you choose not to accept cookies, some features of this site may not work as intended. We only use cookies for system administration and to give us information on the number of visitors to different parts of our website. We do not use them to identify you.

Other websites

Our website contains links to other websites. This privacy policy only applies to this website so when you link to other websites you should read their own privacy policies.

How to contact us

Please contact us if you have any questions about our privacy policy or information we hold about you:

  1. By email: contactdpo@britishparking.co.uk
  2. Or write to us at: Chelsea House, 8-14 The Broadway, Haywards Heath, West Sussex, RH16 3AH

Copyright Notice

All rights, including copyright and database right, in the Safer Parking Schemes website and its content, are owned by or licensed to the Safer Parking Scheme, or otherwise used by the SPS as permitted by applicable law.

In accessing the Safer Parking Scheme’s webpages, you agree that you will access the content solely for your own private use but not for any commercial or public use. You can download material and print out a single hard copy of any part of the content on the Safer Parking Scheme’s website for your personal use.

Except as permitted above, you undertake not to copy, store in any medium (including in any other website), distribute, transmit, re-transmit, broadcast, modify, or show in public any part of the Safer Parking website without the prior written permission of the Safer Parking Scheme in accordance with the Copyright, Designs and Patents Act 1988.