Former car manufacturing site achieves national safer parking award
The 468 acre Longbridge site in Birmingham has been transformed by St Modwen Properties plc into a business, leisure and retail community with 4 separate car parks, including a park and ride site all of which achieved Park Mark status and managed by Euro Car Parks.
A Park Mark is awarded to parking facilities that pass a rigorous risk assessment conducted by the police and the British Parking Association. The assessments include management and maintenance of the facility, levels of surveillance, lighting, signage and cleanliness. These criteria are known to reduce the opportunity for crime and create a safer environment for the motorist and their vehicle.
Michael Gardner, British Parking Association Area Manager, said: “I am delighted that the Longbridge car parks have achieved the Park Mark Award. The new multi-storey has recently been added to their existing awarded portfolio and is a well designed and maintained car park. The impressive Security arrangements that support these Park Mark car parks, which includes extensive CCTV all help provide excellent facilities for their customers”.
“The BPA surveys motorists every few years and has found that when choosing where to park, people prioritise location and personal safety. The Longbridge site regeneration delivers both of these.”
New build car parks such as Longbridge provide an excellent opportunity for the police to be involved at the early stages. Designing out crime at the architectural stages works better than trying to adapt old car parks that were built in the 1960’s and 70’s that weren’t built with crime prevention in mind.
Car parks with the Park Mark award can use signage featuring the distinctive Park Mark tick, so that drivers know exactly where to go for safer parking. Early adopters of the scheme saw a dramatic drop in vehicle-related crime of over 80% showing that the initiative really does make a difference.
Personal safety and location have been cited as joint priorities when choosing where to park. There are currently 5000 car parks with the Park Mark award throughout the UK which can be found on a designated website www.parkmark.co.uk
Could you spot a Park Mark car park? Have a go by taking this quiz www.britishparking.co.uk/parking-quiz
Photo: (left to right) Police Chief Superintendant Chris Todd, Mark Hogan, Head of Longbridge Security and Rob McGettrick, Senior Operations Manager Euro Car Parks